Twitter is the subject once again for this blog post, though, not about its uses in the classroom or everyday life.
No, this time it’s about Twitter’s financial viability. In a podcast interview on the website Convince&Convert, Tara Hunt, author of The Wuffie Factor, explains why Twitter is likely to never be financially viable for those who use it as a company or business. Because Twitter is so expensive to run, it’s nearly impossible for them to monetize everything, even when they try to do so by having sponsored tweets, hashtags, anything else they put out there as sponsored, it won’t help much. They’ll barely make anything and what they do make has to go to the site itself, as well as those working on it.
Hunt states that while Twitter has a ceiling on how much money they will make, there is no ceiling on how much they will spend to keep it going. The creators, owners, of Twitter will continue to spend, spend, spend in order to keep it going, but they’ll make barely anything. Facebook has millions of visitors every day, Twitter may have about the same, but not many are actively on it like they are on Facebook.
“Twitter’s power isn’t so much how many people use it; it’s who uses it,” Jay Baer of the site states in his interview with Tara Hunt.
Twitter is actively used, but not as many people are using it at the same as people are on Facebook. Twitter is a great place to share little tidbits about your day or your website, but it’s not likely to help make you or Twitter any money.
For more on this, you can view the podcast in the link below: