Social Media Tips from Mari Smith: Twitter Hashtags

You ever see the pound sign (#) in front of some words on Twitter, and you don’t know what it means, or you have just a vague idea of it?

That’s a hashtag. It’s usually used when there’s something that someone, like a company or event, wants out there so it can trend and others can see it to find out what’s going on. Many different hashtags can trend at once, but the top ten are shown on the left hand sidebar on Twitter. They’re also clickable, so you can see what others are saying and who is sponsoring the hashtag, if it is a sponsored one.

Mari Smith gives a better explanation on Twitter hashtags than I do, and also lists some sites that you can go to view hashtags without having a Twitter, or being logged into the site.

Snapchat: Is It Worth that Much?

If you didn’t hear, this past week Snapchat CEO Evan Spiegel turned down a $3 billion takeover from Facebook, and earlier this month he denied a $4 billion investment from the Chinese e-commerce group Tencent Holdings. Snapchat is only two-years-old as an app, but it’s gotten big in the past few months.

Despite this offer, others are wondering if Snapchat really is worth this much, especially since it’s still fairly new in the social media world. Personally, I don’t believe Snapchat is anywhere near being worth $4 billion, not yet at least. If it was given a few more years, I think it could, possibly, be worth that much. They just need to watch it and make sure they fix anything potentially harmful bugs and glitches.

http://www.npr.org/blogs/alltechconsidered/2013/11/14/245234352/snapchats-big-news-week-and-questions-about-its-worth

The Facebook Updates that Effected Businesses

Facebook is going for it. For what? More changes, of course. I’ve been a member of Facebook since 2008, and I’ve seen all the changes since then. I don’t run a business, but I do have a page created for a class and another for personal use that I am the only admin of (it’s really not hard when you have few likes). The changes, as pointed out on SociallyStacked, can affect businesses on Facebook in different ways, some good and some bad, others may have no obvious effect at first, but they will at some point.

The new “edit post” option is quite useful. Any mistakes you make while typing on your phone (which has that ever faithful auto correct) can be edited to make sense or fix a word that auto correct changed.

Another change they made was with the insight feature pages have. You can now see who is interested in your page and talking about it in their posts. It is pretty helpful if you need to see how many people are looking at your page each day. They’ve also changed the ad system, making it objective based and you only see things that Facebook deems relevant to you, even though that doesn’t actually work very well in the end.

Facebook will now inform those you try to message your page if their message will go to the other inbox. They’ll know, but you probably won’t until you look at your other box. The last thing Facebook decided to change is the graph. It now includes your posts and status updates in the searchable option. People can now search for your post and find it at they need it, no problem (unless someone has the exact same content as you).

Facebook’s updates are, somewhat, frequent and can have major affects on businesses and their pages, but it can be used to their advantage and put them over other businesses with the same services.

http://www.sociallystacked.com/2013/10/facebook-updates-that-affect-business-pages/#sthash.YraaWBRZ.dpbs

Instagram and Your Brand/Company

Instagram is one of the fastest growing social media tools in the online world, and, when used correctly, can be effective in helping you company or brand grow. When used incorrectly, it could very well tarnish your brand/company’s reputation.

There a few tips, given by writer Constance Aguilar on the site Social Media Today, where she gives help to using Instagram in an effective way, without flooding your followers with photos.

Her first tip is to actually post photos. Don’t just make comments or text based photos, show them something about your brand that will make them want it and want to be involved with it. This ties with the second tip, as although you want to post photos for your followers, you don’t want to flood them so badly that they can’t see other things they like. Take it slow and don’t post an obsessive amount of photos all at once. One or two will do just fine to start.

Tip three involves getting your followers even more interested than they already are by giving them backstage views. Take a photo of something new you’re working on without giving them too much information, especially if it’s meant to be a surprise! A little glimpse will leave them coming back later to see what the sneak peek was all about.

Tips four and five blend together pretty well, by getting your followers involved and then commenting back to them. If you plan some major give away at the height of your Instagram popularity, you’ll get plenty of entries and maybe even some new followers. Commenting back to followers gives your audience an idea about your company, that you actually care about them and want to help them or let them know how much you appreciate it.

If you follow these tips, you’ll get a better following on Instagram and help to further your grand, just by posting simple pictures.

http://socialmediatoday.com/constance-aguilar/1200766/Effective-Instagram-Marketing

Coding: What We Should Know

The word coding, when used in context involving websites, can make some people turn tail and run as far away as possible. It sounds intimidating, but creators of websites such as Twitter and Facebook are making a move to prove it’s not, and to get it into schools so students can learn how to code. Coding is actually quite simple, as will be explained in the video.

The video, at the end of the post, shows many website creators, such as Mark Zuckerberg, talking about coding, why they do it, where they see it going, and explaining why people need to learn to do coding. Everything is being run by computers nowadays, no one can deny that. People need to learn how to do coding, it’s helpful no doubt. With the world turning to computers for numerous careers, we need to learn how to do this.

Let’s Do Some (Easy!) Bookmarking

Everybody bookmarks something on the internet. It doesn’t matter what it is. It could be a food recipe or a news article you don’t want to lose. Eventually, though, your bookmarks bar can fill up and become extremely cluttered. You won’t know what was bookmarked when nor why without clicking on it.

That’s where Delicious comes into play. Delicious is a free website that you can sign up to using your e-mail, Google+, Twitter, or Facebook accounts, and then easily and quickly add a bookmark, without cluttering up your bookmarks bar.

The site does have you add a quick little bookmark application, but it’s only used to add a bookmark to your Delicious account. It’s simple, and adds whatever you want to bookmark rather quickly without a problem.

I like Delicious so far, having signed up just tonight, and it seems like a good fit for those who have many bookmarks and sites they visit. No need to save it as a tab that opens instantly when you start up your internet in the morning. Just open Delicious and you can get there without even having to think about the address. Just remember your username and password and you are on your way!

Twitter’s Financial Viability

Twitter is the subject once again for this blog post, though, not about its uses in the classroom or everyday life.

No, this time it’s about Twitter’s financial viability. In a podcast interview on the website Convince&Convert, Tara Hunt, author of The Wuffie Factor, explains why Twitter is likely to never be financially viable for those who use it as a company or business. Because Twitter is so expensive to run, it’s nearly impossible for them to monetize everything, even when they try to do so by having sponsored tweets, hashtags, anything else they put out there as sponsored, it won’t help much. They’ll barely make anything and what they do make has to go to the site itself, as well as those working on it.

Hunt states that while Twitter has a ceiling on how much money they will make, there is no ceiling on how much they will spend to keep it going. The creators, owners, of Twitter will continue to spend, spend, spend in order to keep it going, but they’ll make barely anything. Facebook has millions of visitors every day, Twitter may have about the same, but not many are actively on it like they are on Facebook.

“Twitter’s power isn’t so much how many people use it; it’s who uses it,” Jay Baer of the site states in his interview with Tara Hunt.

Twitter is actively used, but not as many people are using it at the same as people are on Facebook. Twitter is a great place to share little tidbits about your day or your website, but it’s not likely to help make you or Twitter any money.

For more on this, you can view the podcast in the link below:

http://www.convinceandconvert.com/social-pros-podcast/why-twitter-may-never-be-financially-viable/

Online Reputation

Do you know how your reputation to others is? How about the company you work for? Is it good, or bad? Do people complain about how you act, or things your company is doing? Reputation is a big thing nowadays with companies and for yourself. One bad comment on your personal page or your company’ Facebook or Twitter can leave others viewing you and your company badly.

The infographic, added at the end of the post, gives tips and questions for you or your company to ask when it comes to monitoring your online reputation. Six main ideas are listed, with a seventh about how you’ll react and explain your goals to others. Making sure your reputation, as well as your company’s, is up where it should be, positive, is important. If it’s not even the least bit positive, you’re going to have a hard time getting your reputation back up, which is where this infographic comes in handy. It explains what you can do to keep it up.

Keeping in contact with your customers on Facebook is helpful. You’ll know what they’re looking for and what they think can be improved, without having to send out a massive e-mail that would be lost in a person’s spam folder at some point.

Take these tips and help your company’s reputation, and your own, grow to become better than before.

Ultimate Guide to Monitoring Your Reputation Online

http://socialmediatoday.com/douglaskarr/1229666/infographic-ultimate-guide-monitoring-your-online-reputation

Twitter’s Connection to Grades

Going off of my last post, there’s an interesting infographic about Twitter and it’s connection to college students’ grades. With over 130 million users, Twitter is one of the largest microblogging sites out there right now. Many college and university students use it to connect with their friends and favorite celebrities on a daily basis by checking for just minutes a day, rather than hours like Facebook or Tumblr.

Two different classes were used the study shown in the infographic, with interesting results. The one made Twitter optional to use as a means of class discussion, but no improvement in grades was shown. The other class used Twitter and another site called Ning, a site used to make your own social networking site. Both were required int he class, but half were given Twitter, and the other half were given Ning. Those that used Twitter had a grade of .5 higher than those who used Ning.

The studies show that, in order for Twitter to work in a student’s favor, the professor must participate, students must be required to use Twitter, and the use of Twitter needs to be structured around the class. Otherwise Twitter is another of those social media sites, like Faccebook, that are nothing more than homework distractions, not homework helpers.

http://www.mediabistro.com/alltwitter/twitter-101-study_b19368#.T3RNenZgrBg.facebook